Market Watch: Real Estate Indiana

Real Estate Photos Help To Sell Your House

Photos are one of the most important marketing tools to draw showings. We need showings of your home before a buyer can make an offer. According to Profile of Home Buyers & Sellers 2008 (NAR), over 87% of buyers begin their search on-line. It is important to show every feature of your home in the best possible light.

Quality Real Estate Property Photos? What's The Difference?

The best way to illustrate the high standard for real estate photography in today's Indiana real estate market is with humor and contrast. Sit back and grab your self a cup of coffee - this is funny. Norm Fisher, a fine REALTOR in Saskatoon, Canada offers a virtual tour of not-so-good real estate photos. In addition, Norm adds his dry humored captions for each property photo! To initiate the slide show, click run or next.

Digital? Heck, no. I’m still using the pinhole camera I made in Grade 8!

Why Should I Expect a High Photography Standard
When I List My Indianapolis Home For Sale?

Because great photos are the foundation to a successful marketing plan. When you List With Lola, your full-service Indianapolis REALTOR with CENTURY 21 Scheetz, she begins your custom marketing portfolio with well over 100 photos of your home. Lola optimizes each photo to best highlight the purpose for each real estate photo. Optimizations begin with straightening interior wall corners, architectural columns, and exterior house corners. The focus is sharpened, and photos are cropped to improve composition or create close-ups of extraordinary architectural features like quoins or dentil molding.*

Indianapolis Real Estate Photo - Improved

Once your real estate photos have been shot and optimized, then photos are arranged and uploaded to the most popular real estate web sites and portals. Often, Lola creates separate files of your home's folders, due to varying number of photo requirements and purposes determined by each site. Real estate sites are Metro Indy Board of REALTORS BLC (Indianapolis MLS), CENTURY 21, CENTURY 21 Scheetz, REALTOR.com, Trulia, Oodle, Craig's List, Indy Star, and popular social networks (RSS to automatically receive more about marketing through social networks in the next post).

The First Photo

Your home exterior shot is the most important; it serves to prompt a buyer ortheir Indiana real estate agent to schedule a showing.

Or, it may prompt a buyer to drive by the property, where they will learn more by calling Instant Info.

What Can I Do To Prepare My House For the Photo Shoot?

In a few words...

Preparing Your Indianapolis Home For Sale

Exterior Real Estate Photo Preparation Ideas

What time of day is the sun shining on your front door? Do you have exterior light which shine on the house? If so, is a night shot more dramatic than a daylight photo? Move your cars and trash receptacles out of curb view. Trim bushes, trees, and grass along sidewalks and driveways. Place seasonal flower pots on the front porch and hand a large cheerful wreath on the front door. Gather brush, coil or remove hoses, turn the beds, and put down fresh mulch. Plant some annuals. For shots near dusk, turn on every interior light and open your draperies and blinds.

Interior Real Estate Photo Preparation Idea

Look around your home with new eyes. What special features appealed to you when you bought the home? Consider dusting and polishing moldings, built-ins, and quality features - they could make stunning close-up shots. If you have a professional-style range, put the kettle on! Tell Lola if there is a room with an exceptional window view, which could be included from an interior photo. Discuss expansive architectural areas such as open-living layout, master suite, volume ceilings. Spacious features may warrant multiple photos stitched together for a panoramic virtual tour featured from a customized button on your property web site.

I Need Help!

Do you need help with a one-time deep clean? Lola can help. Do you need a good source for storing some things while your home is on the market? Lola can help. Do you want to keep it simple, but get it sold? Looking for staging ideas? When you List With Lola, you have numerous resources at your finger tips. Day-to-day details are handled, and contractual concerns are addressed. Lola's advanced real estate marketing skills are working to help sell your property even as you sleep.

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Coming soon: Get It Sold! (6/8) Spider Food!

~ The Century 21 Advantage
~ The CENTURY 21 Scheetz Advantage
~ The List With Lola Advantage
Lola McIntyre, REALTOR
CENTURY 21 Scheetz
Your Real Estate Leader in Emerging Technologies
Managing the Details While Keeping It Simple
lmcintyre@c21scheetz.com
Text or Call: (317) 502-1273

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* Optimization techniques are intended to highlight the true nature of a home.

Therefore, a permanent exterior element like a water tower is never altered.