Glub, GLub…
So, you are ready to put your Indianapolis home on the market and you don't just want to list it, you want to 'Get It Sold'! What do crawling spiders and juicy worms have to do with attracting buyers to your property? What is spider food for web crawlers and fish bait for home buyers? Grab your tackle box and pole, and let’s go fishing!
THE BIGGEST FISH HE EVER CAUGHT WERE THOSE THAT GOT AWAY ~Eugene Field
Whether you are selling your Geist waterfront home, connecting with your friends, engaging in community service, or researching your family tree, one question remains: How will others find what I have to say?
Approaching the same topic from another perspective, buyers initiating their home search from the social web, may ask: How can I find what I'm looking for? Will they find your waterfront home on Geist reservoir or your new custom Carmel home near the Monon?
During several speaking engagements in the past year about social media marketing, one common theme arose from participants at each event: What is SEO? They may not ask the question, directly, but their questions (or answer to their questions) point to the very topic which serves as an essential foundation to broadening & deepening one’s voice on today’s social web. And, these advanced on-line marketing skills are vital to you in selling your home in today’s market.
HEY WORLD! THEY’RE BITING OVER HERE!
Pretend for a minute we are fishing at Geist Reservoir or Morse Lake near Indianapolis, Indiana. We stand on the dock or row out into the center of the lake with our fishing buddies. Then each drops their line into the lake. One friend’s fishing line has no hook, the other friend’s pole has a hook with a plastic worm. But, you have cast your line to the optimum spot and the bobber is set for the hook to reach the very heart of a school of fish. Add to the optimum depth & lake location, a hook with the juiciest worm and strongest line. It was a fight to the end, but you nabbed the largest fish in the shortest amount of time.
I DIDN’T GO FISHING; I WET A LINE. ~ W.R. McIntyre, Sr.
You may ask: Is it possible to sell my home in today’s market and glean multiple offers? Yes.
Is it possible to sell my home in a matter of days? Sure. Does this happen by accident? Rarely.
Extraordinary results are due to advanced marketing skills relevant to today’s buyer. 
How does SEO matter when all you want is to 'Get It Sold'?
Interestingly, the social web is changing how people search. Respected marketing expert and author Bernie Borges from the Tampa Bay area shares in his popular blog & podcasts, SEO has become SO. I have experienced this first hand. Buyers no longer limit their on-line searches to popular real estate web sites or Google. I have had buyers find me through their trusted on-line communities like Linked-IN, Facebook, and Twitter. SEO is an acronym, which means: Search Engine Optimization. As an early proponent of digital media, I continually look for emerging technologies and principles which give my clients the best advantage in our challenging market. Advanced marketing skills make it possible for us to leverage Google & Bing maps for your property to be found near the top of organic search results.
Just as the juiciest worm, best hook, strongest line at the right depth fetches the largest fish, so too, powerful digital ‘bait’ serves to attract & hook the web crawlers for buyers to find your Indianapolis home for sale as their next dream home.
THE CHARM OF FISHING IS THAT IT IS THE PURSUIT OF WHAT IS ELUSIVE BUT ATTAINABLE, A PERPETUAL SERIES OF OCCASIONS FOR HOPE. ~ John Buchan
Do more than hope. Trust value, quality, & skill when listing your Indianapolis home for sale.
List With Lola ~ Your real estate leader in emerging technologies
CENTURY 21 Scheetz - Carmel, Indiana.
Sellers who experienced the CENTURY 21 Scheetz & List With Lola! Advantage:
[Abridged]
… Charming Westfield home for sale sold in under a week
… Carmel, Indiana home for sale (Updated!) attracted multiple written offers
… Rare custom build site in The Village Farms of Carmel/Westfield attracted multiple offers
* * *
Lola McIntyre, REALTOR with CENTURY 21 Scheetz of Indianapolis, Indiana is a social media marketing real estate consultant & listing agent for Village on the Monon, a custom community at the Carmel trail head of the Monon Greenway.
A special thank you to Bernie Borges for mentioning CENTURY 21 Scheetz Indianapolis REALTOR, Lola McIntyre, in his newly published book:
Marketing 2.0: Bridging the Gap Between Seller and Buyer through Social Media Marketing, currently available on Amazon
Think of no more shoveling snow!
When buying your first home, there is a lot to consider, but one of the first steps is to find a REALTOR who understands neighborhoods and Indiana home values. For example, I, John Creamer, specialize in buying homes in Indianapolis Meridian-Kessler, Broad Ripple homes for sale, Wasington Township, Carmel Indiana or Fishers real estate. Home prices Indianapolis may be tough to understand, but working with an experience REALTOR will remove the risk of not understanding what is a fair price. Your first home, next home or your dream home call 
Recently, I was working with some nice people in search of Carmel Indiana Real Estate. They had lived the last several years in Mexico. One of their questions as they got to know Indy Real Estate revolved around food...specifically...Mexican Food....a favorite of mine! We have so many great little Mexican restaurants in town (I lived in Arizona and California...trust me...I'm picky!) that I had several to share. A recent favorite of mine was introduced to me by one of my children's teachers who comes from San Luis Potosi, Mexico. It's called "El Pastorcito" and is located on the south west corner of Michigan Road and 79th Street. I love it! It's a favorite place to take my "gringo" friends and I enjoy picking up pico de gallo when I have a hankering for Mexican food at home. They've got English on their menu now so for those of you who don't speak Spanish...it just got easier. It not fancy..just really great food...I love seeing all the natives coming into eat...a sure sign of an authentic restaurant. Introduce yourself if you see me!
I often get asked by prospective sellers what they need to do to get their home ready to sell. My answer? It depends! There are lots of Indiana Homes for Sale so it is important to show well in your market and in your price point. A few years ago, buyers were more forgiving...they'd walk in, look at tired wall paper, stained carpet, and worn out appliances and say "no problem we can do it!" Those days have changed and if you want to maximize your selling price it is important your home is seen as move-in condition...at any selling price, your carpet should be cleaned, your walls should not show scuff marks and your paint should look fresh. You can buy paint for less than $20.00 a gallon so there is no reason to have tired walls. What about counter tops...I get asked all the time..."do I need granite?" Again...it depends! What is typical in your market at the price? If I looked at $140,000 Fishers homes for Sale, I'd find very little granite...so I'd tell you that you don't need to put it in to sell, although if you have it, a buyer would be thrilled. Now, if I'm looking at a $600,000 home in Carmel Indiana...I'd tell you that you can't go to market with your 15 year old Formica counter tops and original appliances (yes! I understand they work just fine!) with out taking a significant hit. Besides, you'll love how some minor changes make your home shine! Take a look at a couple of these photos, this family is contemplating a new home and will have one to sell, it's a great home, they've raised their family in it, and there are a few things to do if they go to market...so, they started with the kitchen! Out went the formica and the old appliances and in came the new. Their gorgeous cherry cabinets got a face lift with some new knobs and an awesome tile backsplash. 
It's a snowy day here in Carmel Indiana. It's been snowing all night. Some people would hate this weather, but I think it's beautiful. The pictures here were taken just a couple minutes ago...It's pretty isn't it? 
in Real Estate, you've soared above the rest! You've buckled down, you've proven what you're made of. You have achieved top honor! 
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